One of the key components of mastering the life insurance sales cycle is knowing how to effectively close a sale. Closing techniques are crucial for converting leads into actual clients. In this lesson, we will explore some proven strategies and tactics that can help you successfully close more life insurance sales.

One effective closing technique is the assumptive close, where you assume that the prospect is ready to buy and guide them towards the next steps. Another technique is the summary close, where you recap the benefits of your life insurance policy and ask for the sale. Additionally, the fear of loss close can be effective by creating urgency and emphasizing the potential consequences of not having life insurance coverage.

Key Lesson Concepts:

• Assumptive close: guide the prospect towards the sale
• Summary close: recap the benefits and ask for the sale
• Fear of loss close: create urgency and emphasize consequences